Fashion was born in Paris.
Paris is the world capital of style.
The word “couture” is French.
Haute Couture only exists here.
The greatest designers founded their houses here.
Therefore, there was no better place than Paris to settle our brand.
For sure it is challenging. but we did it. And we will keep on doing it. Our entire collections are made in our Parisian workshop.
FRAICHE brings to life the tradition of French couture and we are very proud to delivery only super high-quality products. We pay attention to any details to ensure you get the very best of Paris.
Of course, we source fabrics and raw materials from the best suppliers all over France. When necessary we also open our doors to Europe. For instance, all leather goods come from Italy.
Producing nearby helps to:
To go even further, our suppliers give us access to the scraps of fabrics used by famous houses of couture. FRAICHE gives a second life to these exceptional materials.
A perfect fit for the look
Superior fabrics for the quality
A retro twist for the touch of fun
Our prices are fair. What does that mean?
This means that we do not practice any astronomical margin, Our average margin is 3 when the average margin on the market is 9.
FRAICHE gives the exact price to each product. No crazy sales possible, but the right prices all year long.